No. 8 (2022): Business, Economics, Sustainability, Leadership and Innovation

ISSN: 2663-5070

DOI: https://doi.org/10.37659/2663-5070-2022-8

Published: 2022-06-20

Full Issue

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GLOBAL PROBLEMS OF ECONOMICS, MANAGEMENT AND BUSINESS

• PRACTICAL ASPECTS OF STRATEGIC PLANNING IMPROVEMENT IN THE MARKETING (Diamond FMS B.V case)

  Javeria Ghaffar, L. Zharova

  5-16

  DOI: https://doi.org/10.37659/2663-5070-2022-8-5-16

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• CURRENCY WARS

  Maryna Lubkina, Nataly Amalyan

  17-25

  DOI: https://doi.org/10.37659/2663-5070-2022-8-17-25

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• THEORETICAL BASIS OF THE INTERNATIONAL BUSINESS PROJECTS EFFICIENCY EVALUATION

  Sofia Ostrova, Lyudmyla Syerova

  26-36

  DOI: https://doi.org/10.37659/2663-5070-2022-8-26-36

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• MANAGEMENT OF INTELLECTUAL CAPITAL AS AN INGREDIENT OF INTANGIBLE ASSETS IN HOTEL INDUSTRY

  Maksym Stepnov, Nataly Amalyan

  37-46

  DOI: https://doi.org/10.37659/2663-5070-2022-8-37-46

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PROBLEMS OF INTERNATIONAL, NATIONAL AND REGIONAL ECONOMY

• HR MANAGEMENT OF TNCs (on the basis of SC Kuehne+Nagel)

  О. Prakhova, Natalia Chaplynska

  47-66

  DOI: https://doi.org/10.37659/2663-5070-2022-8-47-66

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• FORMATION OF MARKETING PROGRAM IN INTERNATIONAL BUSINESS FOR THE DOMESTIC ENTERPRISE (based on PRJSC MMWF Oskar)

  Dmytro Tsakhlo, Olena Zhytkevych

  67-76

  DOI: https://doi.org/10.37659/2663-5070-2022-8-67-76

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• PROMOTION STRATEGIES FOR CONSUMERS OF DIGITAL MARKETING TOOLS: AFTER-PANDEMIC REALITIES

  Vladyslava Yemelianenkova, Olena Bielova

  77-84

  DOI: https://doi.org/10.37659/2663-5070-2022-8-77-84

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