PROMOTION STRATEGIES FOR CONSUMERS OF DIGITAL MARKETING TOOLS: AFTER-PANDEMIC REALITIES
DOI:
https://doi.org/10.37659/2663-5070-2022-8-77-84Keywords:
marketing, digital marketing, digitalization, digital marketing tools, strategy, promotion strategy, COVID-19Abstract
The paper provides a review of theoretical aspects of digital marketing tools for creation of promotion strategies for consumers in after pandemic realities. For this purpose, essence of digital marketing tools for consumers in after pandemic realities were analyzed. Features and peculiarities of promotion strategies in digital marketing tools for consumers in after pandemic realities were suggested. Analysis of new realities digital marketing tools for creation of promotion strategies for consumers in after pandemic realities was provided.
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