FEATURES OF TOURISM BUSINESS DEVELOPMENT “BEFORE AND AFTER” THE COVID-19 PANDEMIC
DOI:
https://doi.org/10.37659/2663-5070-2023-10-4-9Keywords:
tourism business, COVID-19, unesco, E-Qonaq, pandemic, tourismAbstract
Before the pandemic, in 2019, 1.5 billion international trips were made in the world – tourism provided seven percent of global GDP, and the entire lockdown-related sector stopped developing without any action. It was a serious blow for the tourism business, which is among the top three in terms of profit among the sectors of the economy. It is clear that this phenomenon will not remain without consequences. Representatives of the tourism business find new directions in the market and transform tourism in a new way. The most global change, naturally provoked by COVID-19, is the reorientation of travelers to domestic destinations. The borders were closed, but people did not have less desire to relax and learn. This trend has developed not only in Kazakhstan but also in other countries of the world, where people were given respite from full quarantine.
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