Improvement of Strategic Planning of International Economic Activity
DOI:
https://doi.org/10.37659/2663-5070-2024-13-13-19Keywords:
strategic planning, international economic activity, globalization, digitalization, competition, innovation, adaptabilityAbstract
The article examines methods and approaches to improving strategic planning in international economic activity. Key aspects affecting the effectiveness of strategic management are revealed, including the impact of globalization, digitalization, and growing competition. The main issues of strategic planning, such as the uncertainty of the external environment and the instability of international markets, are outlined. Based on the analysis, a set of recommendations is proposed to enhance the adaptability and competitiveness of enterprises through the implementation of innovative approaches, data analysis, and forecasting.
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