XBOX: THE ULTIMATE STRATEGIC MANAGEMENT AND MARKETING SURVIVAL TOOLS

Authors

  • Anton Prima
  • Olena Bielova

DOI:

https://doi.org/10.37659/2663-5070-2021-6-7-126-132

Keywords:

marketing, strategy, strategic management, international business, survival tools, business promotion, SWOT-analysis, PESTLE-analysis

Abstract

The paper provides a review of theoretical and practical elements of strategic and marketing aspects for international companies in business. For this purpose, essence and characteristics of main ultimate strategic management and marketing survival tools in international business were analyzed. Features and peculiarities of ultimate strategic management and marketing survival tools in international business including SWOT-analysis and PESTLE-analysis were suggested. Recommendations of strategic and marketing aspects of international companies’ activities in business were provided.

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Published

2021-12-30

Issue

Section

LEADERSHIP AND OTHER SCIENTIFIC TRENDS IN THE ECONOMIC DEVELOPMENT OF THE MODERN SOCIETY AND THE ECONOMY OF THE FUTURE