XBOX: THE ULTIMATE STRATEGIC MANAGEMENT AND MARKETING SURVIVAL TOOLS
DOI:
https://doi.org/10.37659/2663-5070-2021-6-7-126-132Keywords:
marketing, strategy, strategic management, international business, survival tools, business promotion, SWOT-analysis, PESTLE-analysisAbstract
The paper provides a review of theoretical and practical elements of strategic and marketing aspects for international companies in business. For this purpose, essence and characteristics of main ultimate strategic management and marketing survival tools in international business were analyzed. Features and peculiarities of ultimate strategic management and marketing survival tools in international business including SWOT-analysis and PESTLE-analysis were suggested. Recommendations of strategic and marketing aspects of international companies’ activities in business were provided.
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