STRATEGIC AND MARKETING ASPECTS OF MULTINATIONAL COMPANIES’ ACTIVITIES IN INTERNATIONAL BUSINESS

Authors

  • Veronika Yarmonenko
  • Olena Bielova

DOI:

https://doi.org/10.37659/2663-5070-2021-6-7-64-68

Keywords:

marketing, strategy, multinational company, international business, globalization, internationalization, business promotion

Abstract

The paper provides a review of theoretical aspects of strategic and marketing aspects of multinational companies’ activities in international business. For this purpose, essence and characteristics of main aspects of multinational companies’ activities in international business were analyzed. Features and peculiarities of Globalization and internationalization for multinational companies’ activities in international business including strategic and marketing aspects were suggested. Analysis of strategic and marketing aspects of multinational companies’ activities in international business was provided.

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Published

2021-12-30

Issue

Section

GLOBAL PROBLEMS OF ECONOMICS, MANAGEMENT AND BUSINESS