STRATEGIC AND MARKETING ASPECTS OF MULTINATIONAL COMPANIES’ ACTIVITIES IN INTERNATIONAL BUSINESS
DOI:
https://doi.org/10.37659/2663-5070-2021-6-7-64-68Keywords:
marketing, strategy, multinational company, international business, globalization, internationalization, business promotionAbstract
The paper provides a review of theoretical aspects of strategic and marketing aspects of multinational companies’ activities in international business. For this purpose, essence and characteristics of main aspects of multinational companies’ activities in international business were analyzed. Features and peculiarities of Globalization and internationalization for multinational companies’ activities in international business including strategic and marketing aspects were suggested. Analysis of strategic and marketing aspects of multinational companies’ activities in international business was provided.
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